gtag.js Tracking

we do have a gdpr compliant opt in for tracking tracking only starts once the user accepted tracking cookies page views event name = 'page view' page title = one of the following values home roomcount roomselect rateselect contact payment summary confirmation e commerce tracking on page roomselect the event view item list will be triggered with the following parameters items id = room type id name = room type name (in the displayed language) list position = position on the screen (0 indexed) category = 'roomtype' on page rateselect the event view item will be triggered with the following parameters items id = room type id name = room type name (in the displayed language) category = 'roomtype' on page summary the event begin checkout will be triggered with the following parameters id = room type id/rate plan id name = room type name / rate plan name list position = room request number (0 indexed) category = 'product' price = total amount including all taxes and surcharges on page payment the event purchase will be triggered with the following parameters transactionid = confirmation code value = total amount of all rooms including all taxes and surcharges currency = currency code (defaults to hotels primary currency) after the purchase event the user is redirected to the summary page sample funnel event = session start page view page title = home page view page title = roomcount page view page title = roomselect page view page title = rateselect page view page title = contact event = begin checkout event = purchase universal analytics in case you are not using google analytics 4, but instead using universal analytics (or any older version of google analytics) you may require the following information to configure your conversion goals and/or funnel steps page views while google analytics 4 does rely on page title , older versions of google analytics do use the page path instead for compatability reasons we have opted to use the page title prefixxed with a / character as the page path meaning if the page title is home the page path will be /home events while google analytics 4 does rely on event action , older versions of google analytics do also require an event category in the following section we have listed the even category for the most important events view item list event category engagement event action view item list view item event category engagement event action view item add to cart event category ecommerce event action add to cart begin checkout event category ecommerce event action begin checkout checkout progress event category ecommerce event action checkout progress purchase event category ecommerce event action purchase